Magazine offers tips on photography, video

Photography and, increasingly, video are two important ways to draw customers to a new property. This month's issue of REALTOR® Magazine features tips on both. REALTOR® Magazine is the official magazine of the NATIONAL ASSOCIATION OF REALTORS®.

The magazine offers photography tips from photographer Barbara Lane, author of How to Photograph Interiors When You Barely Know How to Work a Camera. For example, Lane addresses how to lighten photographs taken from inside a home. Lane suggests that you frame the photo in the viewfinder and then move the camera to focus away from the windows. Lock the exposure in at that point by pressing the camera’s shutter button halfway down before moving the camera back to the original view to take the picture.

For more tips, please click here to view the complete article.

In another article in the magazine, journalist and technology expert Michael Antoniak offers some suggestions on how to make video part of your marketing mix.  For example, after you’ve selected the equipment you will use, he suggests making a list or a presentation of the shots that you would like to appear in the video and describe what each frame should show. He also recommends writing down what you would like to say in the voiceovers that go with each shot.

For the full article, please click here.