Going Green

The Green Issue of California Real Estate Magazine

This month’s issue of “California Real Estate,” the magazine published by the California Association of Realtors®, suggests ways consumers and agents can follow green principles.

“More consumers are becoming aware of green practices and are trying to reduce their carbon footprints, especially through their homes,” said C.A.R. President William E. Brown. “As REALTORS®, it is important that we also are educated on green practices so we can better serve our clients, who often seek eco-friendly and energy efficient designs during their home searches.”

One article in the magazine offers tips about how to create an eco-friendly office. Among the suggestions: Shut off your computer at night or allow it to enter into energy-saving mode, open the blinds and turn off the lights, and recycle ink cartridges.

“California Real Estate” readers also will learn how to define a green home and how to find green financing. And, they'll pick up general tips on living green, such as bringing cloth bags to the grocery store or going meatless on Mondays.

Intero is a leader in green initiatives. The company has more than 100 EcoBroker Certified® agents. In 2006, EcoBroker International and the Association of Energy and Environmental Real Estate Professionals awarded Intero President and CEO Gino Blefari the EcoBroker Community Service Award.

Intero also has come up with a new concept in office designs that has a smaller, more eco-friendly footprint.